7 Cool Brands I Predict Will Be the Next Big Thing
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As an editor, it’s part of my job to know what’s new and next in fashion. Part of that comes down to the big trends that are in the pipeline for the upcoming season and the best buys worth adding to your cart. Another part involves being a scout for the coolest up-and-coming brands that are worth having on your radar. Whether I’m discovering them on social media over Instagram and TikTok, at runway shows during fashion week, or by tips from the most in-the-know fashion insiders, I’m always on the hunt for the newest talent.
So, which brands are poised to be the next big thing now? Ahead, see 7 cool brands to know that I’m expecting major things for. From one of the most talked-about debut runway shows of the season to Elsa Hosk’s recently-launched collection to the brand designed by a Gucci alum, these are the ones to know.
Milan-based brand Des_Phemmes is one to have on your radar, but especially as we head into holiday season. Their take on celebration-worthy pieces involves hyper-embellished skirts and dresses finished with paillettes, 3D florals, and crystal-embroidered velvet—all items I already know will be the coolest pieces on this year's party circuit.Interior was one of the standout show on the S/S 23 season, which is especially noteworthy because it was the brand's debut runway show. The designs are a fusion of grunge, goth glam with pieces like raw hem sweaters and sheer lace gowns that are a mastery of fashion's cool-girl angst. Mark my words: Interior is the next designer brand to know.Sure, a lot of celebrities have been launching their own brands and not all of them live up to the hype but Helsa, launched by Elsa Hosk, is one to pay attention to. The collection includes wardrobe staples inspired by her Scandinavian heritage that are timeless building block pieces meant to withstand the trends. If you can't get some of the already sold-out items, now is the time to add yourself to the waiting list.Lié Studio, founded by Danish twin sisters Amalie and Cecilie Moosgaard, is the next jewelry brand to have on your radar. Their elegant, timeless pieces have already caught the eye of insiders including Lauren Santo Domingo who was spotted wearing the silver Julie drop earrings during New York Fashion Week.Parisian designer Ludovic de Saint Sernin has quickly become one of the most buzzed-about designers of Paris Fashion week with collections that pay homage to his '90s and early '00s upbringing. The sexy, minimalist designs are primed for this moment in style when we've reached peak nostalgia and fashion people are paying attention.Milan-based designer Daniel Del Core honed his sartorial eye at Gucci under Alessandro Michele where he lead the VIP department in charge of dressing the biggest A-list celebrities. Bringing couture-level expertise to namesake label, Del Core, his designs on the runways are noteworthy for their high glamour and sexy sophistication.Ready for even more holiday-primed pieces? Then, look to New Arrivals from Turkish cool-girl İlkyaz Özel—already a favorite amongst the party set. With designs centered around shimmery sequins, feather-trimmed sleeves, and bustier bodice details, New Arrivals has you covered in every department when it comes to a show-stopping look for a night out.
