Editorial Note: This post was originally published at an earlier date, and has since been updated.
My friend Shayna Kossove is 42. She is also my colleague at Who What Wear, meaning I see her a lot and have plenty of opportunities to gaze upon her surprisingly, confusingly youthful visage. As two of the company’s veteran employees, we’ve worked together for going on eight years, and I promise I am not exaggerating when I say she looks exactly the same as when I started at the company. It is confounding. There’s a general consensus among the editors that Shayna looks 10-plus years younger than she is. Naturally, I needed to know what beauty witchcraft was going on, so I decided to get her exact anti-aging skincare routine and copy it—and copy it and copy it—until I too had the face of a child-woman. Or at least reversed some of my signs of aging. So I stuck with it for five months, and it worked. Here’s an in-depth look at her fountain-of-youth routine, how testing it all went down, and the compelling before-and-after photos.















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from Who What Wear