I'm Throwing All My Money at This Secret Amazon Brand That Fashion Insiders Love

There's nothing quite like looking around your closet and seemingly thinking you have nothing to wear, despite the overwhelming piles of clothes taking up copious amounts of space. While I've been cutting back on my spending and buying habits for quite some time now, there's something quite compelling about finding an affordable basic online and having it show up on your doorstep the next day. That's where The Drop comes in. 

Amazon's in-house fashion line wasn't on my bingo card for favorite brands of 2023, but after spending hours scrolling through site offerings under a very tempting two-day Prime delivery deal, I'm converted. While The Drop works with influencers to curate size-inclusive garments and cohesive collections, the best items lie within the brand's year-round basics collection. No joke, after stumbling upon a few of my favorite fall trends deeply discounted, I ran to tell my editor friends about the discovery. To my pleasant shock, most of them admitted they're low-key fans of The Drop, stocking up on the label's fun pieces and timeless staples. If that isn't a sign to jump on the bandwagon, I don't know what is.

Below, shop the best affordable items from Amazon's secret hidden fashion line my editor friends and I can't stop thinking about. 

This would be so perfect for the office.

I can't resist a camel blazer.

This chocolate slip is living rent-free in my mind.

Is it just me, or does this bag look deliciously rich?

Bright red accents like handbags and shoes are the best way to subtly incorporate fall's fiery color trend into your wardrobe.

This black maxi just hits different for a warm summer evening.

The South of France is calling...

I don't think I've ever seen something that looks so cozy.

An effortless set a day keeps the fashion police away.

Capital C chic.

French women love this classic summer pants trend.

Adorable.

The perfect not-too-basic basic to have in your outfit arsenal.

This French-inspired striped sweater is a definite must-buy now that fall is slowly creeping up on us.

So cute.

Wait, I think I need a pair in every color.

I have these and I swear by them.

Date night-approved.

Mesh and crochet detailed skirts are the perfect way to play with the see-through trend that's set to dominate fall.

If you know, you know.

I'm buying this ultra-cute set for my next airport outfit.

Linen vests are always a good idea.

This leather blazer is both incredibly on-trend and quite affordable.

I just found your new favorite pair of pants.

One word: Yes.

Cute and comfy. What more could you ask for?

The perfect summer dress has arrived.

If you buy one thing from this list, let it be this perfect pair of jeans.

I'm really into this for fall.

These look like a designer pair of pumps for the fraction of the price.

Obsessed.

I'm a massive fan of the cropped suit trend for late summer.

Emma Chamberlain called it on her Instagram: jorts are in.

This coat looks 10 times more expensive than it actually is.

Just perfect.

Colorful sundresses are a staple for every season. Layer this one with a cardigan or denim jacket when the weather gets cooler next month.

The perfect throw-and-go bag.

This one is already en-route to me.

Wide-leg jeans have to be one of my favorite denim trends of the season.

I'm running to get these before they sell out.

I'll leave you with one of the prettiest finds of all.

from Who What Wear