Without a Doubt, This Is H&M's Most Expensive-Looking Dress

The second I saw this red dress on my favorite Scandi fashion journalist, Josephine Aarkrogh, I knew I had to have it. I was willing to pay top dollar for the divinely draped specimen. Imagine my surprise, then, when I learned that it was actually from H&M and clocks in at $99. I could've sworn it was quadruple the price. 

The dress is part of the H&M Studio Holiday Capsule, which is chock-full of fun pieces for the festive season. "Timeless dressing and an enduring sense of sophistication define the [capsule collection]," Ann-Sofie Johansson, head of design womenswear at H&M, said in a press release. "We wanted to play around with corsetry, but also revitalize favorite styles like the bias-cut slip dress and the sculptural blazer, all in enduring fabrics that age beautifully and will delight and excite for years to come." Scroll down to shop my favorite red dress from H&M. 

You can wear the cape tossed over your shoulders or front-and-center like Josephine. 
My ideal party dress. 
This necklace is guaranteed to earn compliments. 
Meet your new favorite LBD.
Pretty in pink. 
Hurry: This beautiful skirt is selling quickly. 
It's not the holiday season without a touch of sparkle. 
This is giving me Meghan Markle vibes. 
This $40 price tag is incredibly tempting. 
Wearing this, you're sure to be the best-dressed guest in any room.
Recognize this? Suki Waterhouse just wore it to the Fashion Awards in London. 
Another festive find. 


from Who What Wear

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