Sure, there might be plenty of notable trends and viral moments, but the real highlights of fashion month don't just happen on the runway, they can be found in street style too. Whilst I, like any other editor at Who What Wear UK, would have loved to shop Demna's reimagined Gucci clothing store runway, or taken a trip through the hallowed halls of Chelsea College of Arts courtesy of Burberry's most recent presentation, it's what the guests are wearing outside the shows that had us truly captivated. After all, every attendee is someone within fashion's inner circle.
From editors to tastemakers, buyers to rarely spotted celebs, the street style set live and breathe fashion, and during these four weeks, they offer something invaluable: looks that not only inspire but are also easily achievable. Because, let's be honest, when you’re bopping from show to show and weaving throughout the city, your outfit needs to work just as hard as you do. So naturally, figuring out which pieces the It crowd are relying on now just makes sense.
As the month is drawing to a close (and there's only Paris Fashion Week left), there's enough real-life fodder to dissect what exactly the fashion set is buying this autumn. Think statement-making jackets that command attention, or one-and-done dresses that will take you from morning shows to late-night dinners. Fashion's best dressed consistently pull out all the stops, but this doesn't mean that their wardrobes are built on fleeting trend buys. In fact, when looking at this edit, it's quite the opposite.
So what are you waiting for? Scroll to shop the eight cult buys that fashion's most formidable insiders can't live without now. Consider these the pieces that work overtime, season after season.
8 Cult Buys Everywhere This Fashion Month:
1. Ralph Lauren Alira Wool-Blend Donegal Tweed Jacket
Style Notes: In autumn, you can never go wrong with a cropped jacket. But if you’re after a style that feels fresher and infinitely cooler, Ralph Lauren’s Alira Wool-Blend Donegal Tweed Jacket is the style to see. Pairing just as well with jeans and a maxi skirt as it does with leggings and riding boots, this quietly luxurious, throw-on-and-go style has been everywhere this month.
Shop the Jacket:
Crafted from textured tweed in a luxurious wool and cashmere blend, this jacket will feel soft to the touch.
2. Prada Bonnie Bag
Style Notes: There's not much resident Gen Z It girl Olivia Neill can’t convince me of, but her penchant for the enduring Prada Bonnie bag might just be my favourite. With its sleek east/west silhouette and perfectly distressed leather finish, the style feels equal parts nostalgic and entirely now. Plus, it looks especially fun when styled with a crop top and smart midi skirt.
Shop the Bag:
The new classic.
3. Zara Linen Blend Fringed Jacket
Style Notes: Simple, stylish and this year's favoured design, Zara Linen Blend Fringed Jacket is one of this season’s best-selling buys. If you didn't already see it on socials, it will have passed you in the street, and I adore how it looked styled with tan trousers and a snake-print bag on the streets of London this season.
Shop the Jacket:
Shop the best selling style while you still can.
4. Miu Miu Embroidered Knee-High Boots
Style Notes: Probably my favourite fashion week, Milan is a treasure trove of fantastic cult buys. And in fashion's most formidable location, it was only a matter of time before this pair of Miu Miu boots made the rounds. Simple in design yet striking in impact, the Embroidered Knee-High Boots lent an effortless finish to this fashion-goer’s look, quietly elevating her plaful mini dress, grey cardigan and loose black blazer.
Shop her Boots:
A cool-girl update on the everyday moto boot.
5. Saint Laurent Technical Jacket
Style Notes: From the face of Rhode, Alexandra LeClerc, to fashion girl and podcast host Paige Desorbo, Saint Laurent’s zip up jacket has been quietly making the rounds this season. Tapping into the technical jacket trend whilst still managing to feel timeless, this piece strikes the rare balance between fashion-forward and functional. For a more grounded take, swap out this fashion week attendee's heels for ballet flats. Trust me, you’ll look just as chic.
Shop the Jacket:
This jacket also comes in colours cognac, navy and maroon.
6. Tory Burch Romy Suede Tote
Style Notes: You can never go wrong with a supersized bag, especially when you’re on the go and need a change of shoes. And in the city that never sleeps, the Tory Burch Romy Suede Tote was a clear favourite. Minimal in design but extensive in space, the suede finish and soft slouch quietly whisper "luxury". Plus, it happens to pair particularly well with an all-white look and brown Mary-jane ballet flats, too.
Shop the Bag:
A bag big enough to fit all your wares.
7. Zara Striped Shirt With Frog Fastening
Style Notes: Come Fashion Month, you’ll always find at least one on-trend Zara buy. But this year, the best-dressed have cottoned on to two affordable gems. Finished with the currently trending "frog" fastening, this simple blouse feels anything but basic. Instantly elevating jeans, a skirt or black trousers and chunky Chanel sandals, it proves that great style isn’t only about big-ticket buys.
Shop the Blouse:
I can't quite believe this fashion week find is only £40.
8. Proenza Schouler Naia Maxi dress
Style Notes: This season has been awash with dopamine-inducing shades, but vibrant orange has quickly emerged as an autumn wardrobe favourite. Channelling the balmy, sun-soaked finish that we're already missing from summer, this Proenza Schouler Naia Maxi dress speaks volumes without actually doing much. Its bold yet effortless, and is the kind of piece that turns heads whilst still feeling entirely wearable.
Shop the Dress:
Statement-making.
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