Apparently, "We've Got to Move On" From Floral Midis—These Dresses Are Next

According to, Queralt Ferrer, the fashion director of the iconic British brand, John Lewis, it’s time to move on from the floral print midi dress trend. At first glance, this seems like an outlandish sentiment, especially since the dress style is still a favorite among the fashion set, but Ferrer’s take is actually much more nuanced. During an interview with The Guardian, Ferrer acknowledged that customers still love floral print dresses, but that she and her team don’t want their customer to “just keep buying what she already owns.” 

That said, there is no need to store your favorite floral print midi dresses, but if you are looking for a forward-thinking closet refresh, try taking a departure from the usual ditzy floral prints. Instead, opt for dress styles with bolder, brighter florals in a variety of lengths. The article describes the evolution as more exotic botanical garden rather than romantic English country cottage. Ahead shop 40 editor-approved dresses that fit the bill, plus some outfit inspiration on how to wear the fresh style.

This dress easily goes from the office to a dinner date.

Hello, tropical vibes.

I'm getting vacation vibes from this voluminous dress.

This dress is super popular, so act quick.

I love a fashion-forward dress with a muted palette.

Insta-worthy.

This under-$100 dress makes for a polished look.

Shirtdresses make for super easy dressing.

Such a fun print.

This pretty blue floral dress is a no-brainer.

I love the maxi length of this slip dress.

This is 100% a date-night dress.

The asymmetrical hem is a fun touch.

This printed dress is a work of art.

I can see this dress paired with white sneakers or sandals.

Abstract prints are having a moment.

This mini dress is super cute.

Bold green pieces are a fashion crowd favorite.

Here's to a comfy yet stylish dress.

Printed satin dresses always feel more elevated.

Puff sleeve dresses are still a top pick.

The ruching detail turns this dress in to a statement.

Sheer details are always welcome.

Here is another great puff-sleeved dress.

Florals and lace are forever a chic pairing.

Fresh floral prints for the win.

This graphic floral print dress comes in at under $100.

This vibrant dress boasts some cool cutout details.

Ready for compliments?

This bold floral dress is guaranteed to turn heads.

The slit cuffs of this dress makes for a cool detail.

This bright dress screams summer.

Oversized floral print at its finest.

This pretty mini dress is great for an elevated summer look.

The shoulder cutouts give this dress and edgy feel.

Add a little shimmer to your florals.

Wow. Just wow.

This post was published at an earlier date and has since been updated.

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from Who What Wear