Gap's Entire Site Is 40% Off Right Now—Here's What a Fashion Editor Is Buying

There's never a bad time to stop into Gap, but there's no better time than during the Friends & Family sale. From now until October 31, you can score 40% off of everything—plus 50% off pajamas —when you shop at Gap.com. With so many gorgeous jackets, neat knits, and affordable accessories to choose from, you could spend hours scrolling and filling up your cart. But, when a sale is this good, must-haves are bound to sell out quickly. And who has time for that? 

Ahead, shop 26 fashion editor-approved fall and winter must-haves. At prices this good, you can feel even better about starting your holiday shopping before All Hallow's Eve. How's that for a treat? 

If you buy just one thing from the sale, make it this gorgeous vegan leather jacket. 
A cinched waist can make even the puffiest puffer coat feel flattering.
You may want to get the matching pants, too.
If, like me, you begin your holiday shopping before Halloween, then you'll want to add this cozy set to your cart ASAP. 
This is not your '90s fleece.
At 40% off, we'd get this fun, Fair Isle knit in all three colors. 
I'm buying a pair for myself, and another to gift to a friend.
Come holiday party season, these trousers will be well worth their cost per wear.
Sequins aren't for everyone, but this shimmery navy blue skirt is definitely for me. 
Dressed up distressed denim? We're intrigued.
Once you try Gap's CashSoft collection, you'll be fully converted.
Vegan leather has honestly never looked better.
Is it even a Friends & Family sale if you don't buy at least one pair of Gap jeans?
There's just something so elegant about corduroy pants in winter white.
Style this dress exactly as pictured with sporty sneakers and a cashmere knit. 
I swear by Gap's Big Shirts in cotton, so I can't wait to get my hands on the flannel. 
Pick the pink if your boyfriend is "Just Ken," or any of the other excellent colors if not.
This lightweight turtleneck comes in several standard colors, but the icy blue hue is mesmerizing. 
This is the velvet baseball cap I never knew I needed for winter.
And, if you're not into baseball hats, Gap's super soft beanies are unbeatable. 
It's chic, but super sheer, so choose your undergarments accordingly. 
Dressier than a sweatshirt but just as cozy.
Two words: washable suede. 
At 50% off, we're stocking up on flannel PJs for the whole family. 
Run, don't walk — you won't find a better quality coat at this price.


from Who What Wear

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